Designated CEIAG Lead

Named CEIAG Lead: Nikki Johnson
Role: Assistant Principal of Aspiration and Achievement
Email address: johnsonn@ocacademy.co.uk
Phone number: 0151 424 5038

Broadcasts for Springpod Virtual STEM Careers Fair

Jaguar Land Rover Broadcast – https://springpod.live/jlr/school-access/ 

Fly high as an Airbus Apprentice – https://springpod.live/airbus/school-access/

BT Broadcast –  https://springpod.live/bt/school-access/

Gatsby Benchmarks

The Gatsby Benchmarks are a framework of 8 guidelines about what makes the best careers provision in schools and colleges and the latest Careers Strategy of 2018 has built its foundation around them. Our CEIAG programme is also based around these 8 benchmarks, and every subject will be seeking to embed them within their curriculum or extra-curricular activities.

Research tells us that careers education is the linchpin for school improvement – pupils are motivated when they know what they want to achieve in their lives and how to go about it.

The publication of Careers Guidance and Access for Education & Training Providers in January 2018 clearly states:

A successful careers guidance programme will also be reflected in higher numbers of pupils progressing to positive destinations such as apprenticeships, technical routes, sixth form colleges, FE colleges, university or employment.” Page 5

The new guidance sets out some clear expectations. The most important of which is that all schools should have a Careers Leader and that all schools should be working towards achieving all 8 of the Gatsby Benchmarks.

Every school and college should have an embedded programme of career education and guidance that is known and understood by pupils, parents, teachers, governors and employers.

Benchmark Description
1. A stable careers programme Every school and college should have an embedded programme of career education and guidance that is known and understood by pupils, parents, teachers and employers.
2. Learning from career and labour market information Every pupil, and their parents should have access to good quality information about future study options and labour market opportunities. They will need the support of an informed adviser to make best use of available information.

During ECM in form time each year group follows a tailored careers education programme. This includes information on different careers, information on how to seek careers, applications, interviews and the skills needed in the work place. In addition, we use the Career Connect portal which students and parents can access both in school and at home. The Career Connect portal gives advice about careers and qualifications. It also has a link to live apprenticeship vacancies which students can apply for. Students spend time working on Career Connect during form time.


3. Addressing the needs of each pupil Pupils have different career guidance needs at different stages. Opportunities for advice and support need to be tailored to the needs of each pupil. A schools careers programme should embed equality and diversity considerations throughout.

The ECM programme is tailored to different year groups in order to ensure it is age appropriate. In addition to this all students complete a careers aspirations form annually from year 7. These are analysed in conjunction with Option / Post 16 choices. During aspirations day year 8 pupils were able to select their programme of learning for the day. This allows sessions to be tailored to students needs and ensure they complete experiences linked to their own interests.

4. Linking curriculum learning to careers All teachers should link curriculum learning with careers. STEM subject teachers should highlight the relevance of STEM subjects for a wide range of future career paths.

During aspirations day subjects completed lessons based around careers in their subject. E.g. careers in science. This gave students an insight into the different careers they could go into using each of their qualifications.

5. Encounters with employers and employees Every pupil should have multiple opportunities to learn from employers about work, employment and skills that are valued in the workplace. This can be through a range of enrichment activities including visiting speakers, mentoring and enterprise schemes.

During ECM days students work with a range of employers and employees to give them knowledge about the workplace. One example includes completing the Barclays Life skills workshops.  During the workshops students learnt about People Skills, Money Skills and Work Skills. They also learn about the different job roles and the range of careers available. This is just one example, however extensive links have been made with a number of employers and employees.  The Shaping Futures Outreach Programme also runs a number of bespoke projects linking to employers.

6. Experiences of workplaces Every pupil should have first-hand experiences of the workplace through work visits, work shadowing and/or work experience to help their exploration of career opportunities, and expand their networks.

Work Experience placements during Year 10 which are highly personalised.  Visits take place to Hays Recruitment in Liverpool for those students who require additional support in undertaking a work experience placement.  They participate in a ‘Get that Job’ workshop which includes a 1:1 interview.

7. Encounters with further and higher education All pupils should understand the full range of learning opportunities that are available to them. This includes both academic and vocational routes and learning in schools, colleges, universities and in the workplace

Careers fair held for Year 8 students to assist with option choices. A careers Fair is also held for pupils and parents of students in years 9,10 and 11.  Year 9 and 10 spend a taster day at Cronton/Riverside College exploring Vocational, Level 3 and A Level qualification.  Applications are completed in school and analysed to ensure that the best careers advice is given.

Visits to Oxford / Cambridge along with hosted visits in school take place to encourage students to have high aspirations.

Apprenticeship providers / Post 16 provider’s delivery assemblies during ECM time.

8. Personal guidance Every pupil should have opportunities for guidance interviews with a career adviser, who could be internal or external, provided they are trained to an appropriate level. These should be available whenever significant study or career choices are being made. They should be expected for all pupils but should be timed to meet their individual needs.

Year 11 student undertake a 1:1 interview with the Principal, Associate Vice Principal, or Head of Year to ensure that they have high aspirations and are applying for the most suitable courses.   Careers Connect also provide interviews on a 1:1 basis.


Guidance and Policies

Careers guidance and access for education and training providers

Provider Access Policy Statement



Careers education starts in Year 7 through introductory lessons allowing the students to reflect on where they are now and on what they want to do in the future; Students are introduced to the online careers information available to them and they get the opportunity to use U-Explore, a career matching software package. ‘Career of The Week’ is included in the weekly newsletter to students and parents.


Students continue with this in Year 8 investigating possible career routes and matching skills and qualities to suitable occupations. Stereotyping is addressed in each year group to ensure all students are aware and fully embrace the importance of equal opportunities. A Year 8 Careers Fair is delivered for students and parents to assist in Option Choices


In Year 9, external providers such as Santander, Barclays Life Skills, O2 and the local colleges deliver sessions that include giving advice on post 16 opportunities and CV preparation. Students are expected to begin preparation in advance for their work experience placement in Year 10


At the end of Year 10, all pupils will have taken part in a Work Experience placement. The aim is to give pupils first-hand experience of the world of work. Links with business / industrial firms are built upon each year i.e. Jaguar Landrover. Students are fully prepared for their placement through planned careers lessons during ECM time. They also access regular Alumni Visits to inspire and motivate students from a variety of pathways.


Year 11 have a planned Careers Management Programme that is completed throughout the year. This includes investigating post 16 options, a Careers Fair is held in conjunction with year 11 Parents Evening, this gives students the opportunity to speak to various professionals and organisations, in order to help with their post 16 choices. Students are regularly given open day information during assembly and form time and are invited to attend workshops and presentations with outside speakers regarding various post 16 routes.

An assembly is delivered to Year 11 students about Apprenticeship opportunities and information is given as to where additional information can be accessed. All Year 11 students will have a 1:1 careers meeting with either the Principal, Associate Vice Principal or Head of year.

Post 16 2018-2019 Open Evenings


As Parent and Carers you are also welcome to receive any Careers Education, Information, Advice and Guidance that you wish to receive. We have plenty of information, prospectuses and resources to help you create a CV and prepare for job or college interviews, so please feel free to contact the designated CEIAG to find out more.

Our partnership with Career Connect also provides Parent and Carers with the opportunity to seek professional guidance from a qualified Careers Adviser. Again, any further information you require for this, please contact the CEIAG lead.

Finally, please have your say as to how you feel we guide you child and what we could do to improve the information we provide.


As staff we play a vital part in ensuring our students gain the best information, advice and guidance possible to prepare them for life once they leave OCA. It is our duty to ensure CEIAG is embedded into the curriculum so our students understand not only its importance, but also its relevance. We will strive to make sure students are aware in every subject how various roles, responsibilities various workplaces and life skills fit into that subject area, alongside the potential career paths that may be derived from exploring a pathway in that subject.

Being up to date with current Labour Market developments is essential, as this again fits into every subject area and is relevant to the career paths developing within that subject area and how the growth market changes can inform students as to which career paths they may like to choose.

Continued Professional Development will be available for all staff to access at various points throughout the year as part of the CPL programme. There are also resources available for staff to access in the CEIAG Hub (N8) at anytime. Finally, the CEIAG lead will continually keep you updated with any changes, updates or CPD opportunities that may arise throughout the year.

Any further information you need please see the CEIAG lead.


As an employer you may be interested in the information, advice and guidance we provide to our students within your field of work. We will be looking to host an Employers Event from 2019/20 every year in which we invite employers to come in, host a stall and chat to our students and their parents/carers in Years 8, 9 and 10. There will also be opportunities throughout our ECM days, ECM time and Assemblies in which we would welcome employers to come in and either talk or present to our students or work with them in smaller groups.

Our Heads of Department are familiar with the importance of CEIAG and ensuring it is embedded within their subject area, therefore if you wish to work with any particular subject area, they would most certainly welcome employer involvement to enhance the provision from an expert in that field. Our Heads of Department may also be able to inform you of students who express an interest in going down your career path.

The website should provide you with an insight into the events and opportunities planned throughout the year for various year groups, however, if you wish to find out anything more or you would like to work in an identified subject area, please contact the designated CEIAG lead.

Education Providers

As an education provider you may be interested in the information, advice and guidance we provide to our students within both further and higher education. We have a Post 16 Careers Fair every year in which we invite all local education providers to come in, host a stall and chat to our students and their parents/carers in Years 10 and 11. There are also opportunities throughout our ECM days, ECM Time and Assemblies in which we welcome education providers to come in and either talk or present to our students or work with them in smaller groups.

Our Heads of Department are familiar with the importance of CEIAG and ensuring it is embedded within their subject area, therefore if you wish to work with any particular subject area, they would most certainly welcome further and higher education involvement to enhance the current provision.

In the summer term, in preparation for Taster Days, you are welcome to host an assembly, take tutorials and anything else that may help you encourage and advertise to our students what you have to offer them Post 16. The same applies to the Autumn term on the lead up to applications and interviews for Post 16 provision.

The website should provide you with an insight into the events and opportunities planned throughout the year for various year groups, however, if you wish to find out anything more or you would like to work in an identified subject area, please contact the designated CEIAG lead.

Please click on the links below to find further information on Education Providers in the local area.


An apprenticeship is a system of training a new generation of practitioners of a trade or profession with on-the-job training and often some accompanying study. Apprenticeship also enables practitioners to gain a license to practice in a regulated profession.

If you are interested in an apprenticeship, sign up to the National Apprenticeship Service which is a government agency.

The following website enables you to find apprenticeships near you https://www.findapprenticeship.service.gov.uk/apprenticeshipsearch

Links to:

Waterside Training Apprenticeships

Labour Market Information

Definition: A labour market is the place where workers and employees interact with each other. In the labour market, employers compete to hire the best, and the workers compete for the best satisfying job.

A labour market in an economy functions with demand and supply of labour. It is the availability of employment and labour, in terms of supply and demand.

This becomes important when students are thinking about the future career choices, therefore should play a big part of their education within school. Students will need to make informed choices in Year 8 as to what options they select for Key Stage 4, this could be determined by current and forthcoming labour market information. Another crucial time to be thinking about this economy and growth is in Year 10 and 11 when students have to decide where they would like to study Post 16, but more importantly, what they wish to study.

Every quarter students are provided with information on the current Labour Market across the country broken down into the different regions so they know where the growth sectors are and the average salaries for that region.

Labour Market Information – Jan-March 2019

Labour Market Information – April-June 2019

Career Connect

Our contract with Career Connect has only started in January 2019, and this is how we look to utilise our Careers Advisor to provide the following services:

  • Year 7 – Identified Group Sessions (Summer Term).
  • Year 8 – Identified Group Sessions (Summer Term).
  • Year 9 – Identified cohort of students that need support and direction – Group sessions (Spring Term).
  • Year 10 – Identified cohort of students that need support and direction – Group sessions (Spring Term),
  • Year 11 – Identified cohort of students that need support and direction to have short 1:1 interview. Remaining students to have a short group session to ensure correct guidance with Post 16 destination (Spring term).

Impact of CEIAG at OCA:

CEIAG at Ormiston Chadwick is reviewed on a regular basis. Student surveys are carried out after new experiences or identified visits to ensure quality and effectiveness of these. Student voice will also be surveyed annually in the summer term to assess the strengths and identify areas for development of the programme which will in turn inform future planning.

Staff and parent surveys are also carried out annually to continually assess the effectiveness and success of the careers programme. Education providers and employers are also asked about the access and inclusion of their services and how that can be improved in future years.

Other areas that we assess the impact of the CEIAG programme is by looking at attendance, punctuality, behaviour and outcomes of our students and how they directly relate to certain aspects of the careers opportunities, advice and guidance they have been presented with at OCA.


Year 8 Parent Survey

Student Destination

Students destination figures are another indication of how we can assess the impact of the Careers programme at OCA. According to the new government statutory guidelines:
‘every student must receive impartial guidance in the form of a 1:1 interview before they leave school at 16.’

Therefore, having recently employed Career Connect as our impartial careers adviser, Year 11 students will receive the necessary advice and guidance to steer them onto the correct and most suitable career path for Post 16 education. This may be in the form of a further education establishment, an apprenticeship or other training providers alongside employment.

We are very proud of the fact that the summer of 2018, 93.6% of leavers secured places at the Further Education provider of their choice, and 98.4% were either in education, apprenticeships or training.

Other useful websites:



Careers Resources

The links below will take you to a wide range of careers websites giving you up to date information to help you plan your future.

Career Connect Local & national careers resources.
Career Connect: Jobs for Tomorrow Where will the jobs be in Merseyside in the future?  Information on 4 Growth Areas – Visitor Economy, Knowledge Economy, Low Carbon Economy & Super Port.
National Careers Service Careers advice and information on a wide range of jobs & training courses.
National Apprenticeships Local apprenticeship vacancies and information on apprenticeships
Careers Box National online careers film and video library. Real people, real jobs
icould Find out about jobs from people who are working in them.  Videos, articles & quizzes.
Plotr Explore different career worlds.
Tomorrow’s Engineers Inspiration, advice and information on the different routes into engineering and the types of jobs on offer.
Futuremorph Career opportunities in Science & Maths.
Go Construct Information on careers in the Construction industry from graduate jobs to Apprenticeships and everything in between.
Bright Knowledge Guide to careers, education & student life.
Studential A guide to GCSEs, A levels, apprenticeships & university
Growing ambitions Career routes & job profiles
NHS careers information Careers and work experience in the NHS
UCAS A wide range of information on universities and how to apply
Which? university guide what to study, where to go and how to get there
Buzz Quiz The Buzz personality profile quiz helps you discover more about what makes you tick and what you’re naturally good at.
Not going to uni Alternatives to university including apprenticeships and other training routes.


Date of next review

The CEIAG programme and policy will be reviewed annually.

Date of next review – July 2019